Dying Days of Giant Publishers
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Amazon led the market by creating the Kindle and Kindle editions, and Apple and Google are inventing their own book markets. The giant publishers are trying to catch up. But Amazon (soon to be joined by Apple and Google), by leading the market defined it and is setting the terms. Amazon is also applying the Dell lesson: You can have an ebook in any format you want as long as it is a Kindle format. The giant publishers, who should have led, instead fumbled so badly that they are in disarray over how to catch up. More importantly, perhaps, for the publishers is that Amazon is turning them into the bad guys in the public relations war for the consumer soul. It's the problem of the giant publishers being a sumo wrestler when a ballerina is needed - and not recognizing the problem.
[Dying Days of Giant Publishers]
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Interesting analysis from An American Editor. «Publishers are confused about who are their customers», he says. And they have to rethink their relationship with the market. (The next part is here)
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